What is a visual identity?
Your visual identity or visual language is a collection of visual devices that communicate your brand. It is more than just a logo placed in your blog’s header. These visual cues may include your use of imagery, fonts, textures, patterns, color and logo.
A cohesive visual identity design across social media platforms (and other digital and printed collateral) increases audience awareness and recognition of your brand.
The key to successfully implement your visual identity system is consistency.
Try to put your social media graphics side by side. Do they look like they came from a single brand?
Implement your visual identity on Facebook
With 1.04 billion daily active users, Facebook grabs the title of the most popular and biggest social network in terms of active use. As a blogger or entrepreneur, you can use the biggest social network to engage with your fans by hosting contests and giveaways, starting discussions, sharing industry news and posting a bit (20%) about your products or services.
Here are the aspects of your Facebook Page that you can customize to integrate your brand’s visual identity:
1. Cover photo
Your cover photo is the first image that your audience will see. Make a good first impression by picking a cover photo that is professional, engaging and relevant to your brand.
Don’t forget to add a photo description with a call to action or links, this appears when you click the cover photo. For example, if your cover photo is featuring your new ebook then add a short description or a link to download in the photo description.
The Facebook cover photo size is 828×315 pixels. It will load faster if you use an sRGB JPG file that is less than 100 kb. Use a PNG file if using an image with text.
You can also add a call to action button on your cover photo like Sign Up, Book Now, Contact Us, Shop Now, etc.
2. Profile picture
Your profile image is your badge across Facebook. It is shown in newsfeed, other walls, and comment sections. Choose a profile image that is easily recognizable. You can use your brand’s logo or your headshot. If possible, use the same profile image across all your social media accounts.
The Facebook profile picture size is at least 180×180 pixels. Use a PNG file if using an image with text.
3. Shared image
You can get 2.3 times more engagement on your Facebook post by adding a relevant image to your posts. Consider using an image that is high quality, easy to understand and improves your message.
- shared image posted to your timeline by itself – 1200×630 pixels
- featured image for a shared link – 1200×627 pixels
4. Custom URL
Instead of saying: You can check us out at facebook.com/12%607!9, you can say: You can check us out at facebook.com/ourbrandname by customizing your Facebook URL. You can do this by going to facebook.com/username. Think very carefully before claiming your username, it can only be changed once.
5. Pin to Top
This feature works like Twitter’s Pinned Tweet. The only difference is that it will stay at the top of your timeline for only 7 days.
You can take advantage of this feature to maximize the exposure of your promo or announcement.
More tips on visual content
- Don’t forget to add your website or Facebook URL to the images you share. They get shared a lot and you’ll want readers or potential customers to trace their steps back to you.
- You can use visual content such as photos, quote cards, memes, infographics, screenshots, charts, presentations and videos.
- Always seek permission to use an image/video and credit the source if it is not your own.
- If you are lacking photography skills or don’t have time to do a photo shoot, you can get free high quality stock photos here.
- Integrate your visual identity to the images you share. If your decide to use bright, crisp and close-up shots, stick to it and avoid changing your imagery style to subtle colors and soft-focus. It’s a good practice to create a template for your offers, tips, quotes and other campaigns. It saves you time and ensures a consistent look and feel.
- Be consistent with your imagery as well as the fonts, graphic elements and colors that you use.
Always remember: consistency is the key.