Successfully integrate your brand’s visual identity on Facebook

What is a visual identity?

Your visual identity or visual language is a collection of visual devices that communicate your brand.  It is more than just a logo placed in your blog’s header. These visual cues may include your use of imagery, fonts, textures, patterns, color and logo.

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A cohesive visual identity design across social media platforms (and other digital and printed collateral) increases audience awareness and recognition of your brand.

The key to successfully implement your visual identity system is consistency.

Try to put your social media graphics side by side. Do they look like they came from a single brand?

Implement your visual identity on Facebook

With 1.04 billion daily active users, Facebook grabs the title of the most popular and biggest social network in terms of active use. As a blogger or entrepreneur, you can use the biggest social network to engage with your fans by hosting contests and giveaways, starting discussions, sharing industry news and posting a bit (20%) about your products or services.

Here are the aspects of your Facebook Page that you can customize to integrate your brand’s visual identity: Read more

Midweek Inspiration: 14 motivational quotes for your office [printables]

I have this framed quote on my desk that says: keep moving forward. I created this piece at the start of the year to remind me to do something each day, no matter how small, that will help me achieve my goals for 2016.

If the midweek crisis is beginning to take its toll on your productivity, you need to check out these 14  quotes for a quick motivation boost. You can frame and place it on your desk or hang on your office walls. I created three printable posters (which you can download for free, yay!) and curated a few more…

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Successfully integrate your brand’s visual identity on Twitter

What is a visual identity?

Your visual identity or visual language is a collection of visual devices that communicate your brand.  It is more than just a logo placed in your blog’s header. These visual cues may include your use of imagery, fonts, textures, patterns, color and logo.

visual-identity-infographic-600x900 Read more