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Why your brand needs an email list and how set-up one

Every online marketing expert will tell you that one of the biggest mistakes you can make as a blogger or business owner is not starting an email list right from the start. You should have an email opt-in form somewhere on your site and it should have been in place since yesterday.

In this post, you’ll learn what is an email list, why you need to build and grow your email list and how to set up an email opt-in form in WordPress using Mailchimp. Read more

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8 easy changes you can do to improve your blog design

This guide is for bloggers who use WordPress. You don’t need to have any coding skills but you need to be familiar with your WordPress dashboard and theme customization options.

Set aside 15-30 minutes each day to do each changes. In eight days (or even less), you’ll be able makeover your blog by applying these free and easy blog design tips. Grab a cup of coffee or tea and let’s start the blog makeover!
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Successfully integrate your brand’s visual identity on Facebook

What is a visual identity?

Your visual identity or visual language is a collection of visual devices that communicate your brand.  It is more than just a logo placed in your blog’s header. These visual cues may include your use of imagery, fonts, textures, patterns, color and logo.

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A cohesive visual identity design across social media platforms (and other digital and printed collateral) increases audience awareness and recognition of your brand.

The key to successfully implement your visual identity system is consistency.

Try to put your social media graphics side by side. Do they look like they came from a single brand?

Implement your visual identity on Facebook

With 1.04 billion daily active users, Facebook grabs the title of the most popular and biggest social network in terms of active use. As a blogger or entrepreneur, you can use the biggest social network to engage with your fans by hosting contests and giveaways, starting discussions, sharing industry news and posting a bit (20%) about your products or services.

Here are the aspects of your Facebook Page that you can customize to integrate your brand’s visual identity: Read more